Are BDCs Profitable? The Dealership Math

Are BDCs Profitable? The Dealership Math

A BDC is not profitable because it answers phones. It is profitable when it creates appointments that show, protects every lead in the CRM, and gives managers clear ownership of the pipeline. For dealers asking, are BDCs profitable, the answer is yes – but only...
Best BDC Metrics Dealerships Should Track

Best BDC Metrics Dealerships Should Track

The best BDC metrics dealerships track are not vanity numbers. A BDC can log 500 calls, send 2,000 texts, and still leave real opportunities sitting untouched in the CRM. If managers cannot see who responded, who booked, who showed, and what happened after the...
How to Automate After Hours Lead Response

How to Automate After Hours Lead Response

A shopper submits a lead at 9:47 p.m., asks whether the truck is still available, and gets no answer until the next morning. By then, they have submitted forms to three competing stores. That is the hole you close when you automate after hours lead response –...
In House Versus Outsourced BDC: Who Wins?

In House Versus Outsourced BDC: Who Wins?

A lead does not care whether the person answering is sitting in your store or a vendor call center. The customer cares whether someone knows the vehicle, answers the question, earns the appointment, and follows through. That is where the in house versus outsourced BDC...