COMPARE IN HOUSE BDC TO OUTSOURCED BDC
In House BDC |
Outsourced BDC |
|
Control |
 Full control over operations, processes, and staff |
Limited control over how the BDC operates and interacts with customers |
Staff Knowledge |
Dealership staff have in-depth product knowledge and familiarity with the brand |
Outsourced staff may lack specific knowledge about your dealership’s products and services |
Customer Experience |
Personalized customer service, Enhanced CSI and Customer Retention |
Generic interactions, potentially impacting customer satisfaction and dealership performance |
Cost |
Fixed and reduced costs with long term savings |
Ongoing and escalating fees |
Flexibility |
Expertly trained Sales and Service staff enabled to adapt to changes in strategies or market conditions |
Script reciting phone jockeys that are bound by outsourced management and contract terms |
Data Security |
Secure and protect your customers’ important personal data |
Is everyone with access to your customers’ data FTC rules compliant? |
Accountability |
Accountability and quicker issue resolution |
Little to no accountability and slower issue resolution |
Customization |
Highly customizable to meet specific dealership needs |
Limited to no customization options |
Overall |
In-house BDC with trained staff boosts appointments, control, CSI, customer retention, and saves costs long-term | Outsourced BDC lacks oversight and flexibility. This results in less personalized customer interactions, security concerns and diminished CSI |
In House BDC |
Outsourced BDC |
|
Control |
|
 |
Staff Knowledge |
|
|
Customer Experience |
|
|
Cost |
|
|
Flexibility |
|
|
Data Security |
|
|
Accountability |
|
|
Customization |
|
|
Overall |
|
|
Services
Transform Your Sales and Service BDC Operations
We assist all size dealerships, small to national chains.
Shifting from outsourced to in-house BDC Sales and Service staff ensures your customer interactions are handled with care and expertise. Our training programs empower your sales staff to excel in managing inquiries and appointments, offering a more personalized and effective approach. Say goodbye to the limitations of outsourcing and embrace a better customer experience. Say hello to better show rates and increased sales.
Sales and Service Staff Recruiting Solution
Our Sales and Service Staff Recruiting Solution helps you fill any dealership position, from Service Managers to BDC Staff. We handle everything—posting ads, interviewing candidates, and delivering top applicants. Our Career Fairs ensure your dealership is staffed with the best talent.
Benefits:
- Full-service recruiting for all dealership positions: Sales, Service, BDC, and Management.
- We handle ad posting, candidate interviews, and applicant selection.
- Access to top talent through our proven recruitment process.
- Career Fairs tailored to your dealership’s staffing needs.
- Guaranteed high-quality candidates for every role.
In-House Sales and Service Training
Our In-House Sales and Service Training is comprehensive and customized to meet your dealership’s specific needs. We cover everything from basic customer communication skills to advanced appointment setting techniques. Our training modules are designed to be interactive and practical, ensuring that your staff can apply what they learn immediately. Your team will be equipped with the knowledge and confidence to manage your BDC operations effectively.
Benefits:
- Improved customer service
- Better customer experience
- Greater CSI
- Long term customer retention
- Increased appointment set and show rates
- Better product knowledge
- Enhanced team confidence and morale
- Higher sales conversions
In-House Sales and Service Training
Our In-House Sales and Service Training is comprehensive and customized to meet your dealership’s specific needs. We cover everything from basic customer communication skills to advanced appointment setting techniques. Our training modules are designed to be interactive and practical, ensuring that your staff can apply what they learn immediately. Your team will be equipped with the knowledge and confidence to manage your BDC operations effectively.
Benefits:
- Improved customer service
- Better customer experience
- Greater CSI
- Long term customer retention
- Increased appointment set and show rates
- Better product knowledge
- Enhanced team confidence and morale
- Higher sales conversions
CRM Sales and Service Scheduling Optimization
Our CRM analysis and rebuilding service is designed to optimize your existing CRM Solution for maximum efficiency. We start with a thorough evaluation of your current setup, identifying any bottlenecks or areas for improvement. Our team then works on streamlining processes ensuring your system supports your sales and service staff’s efforts effectively. The result is a more efficient, user-friendly CRM Sales and Service Scheduling Tool that boosts your dealership’s productivity.
Step-by-Step Process:
- Initial assessment of current CRM / Sales and Service Scheduling Tool
- Template and process review
- Identification of improvement areas
- Implementation of developed strategies
- Testing and feedback
- Continuous monitoring and adjustments
Live, Online and Video Training and Coaching
Our remote coaching service provides ongoing support to ensure the success of your in-house sales and service operations. With regular check-ins, performance evaluations, and customized coaching sessions, we help your team stay on track and continuously improve your dealership’s set and show rates. Additionally, you gain access to the industry’s most extensive library of sales and service instructional videos, offering expert guidance and resources whenever you need them 24/7. Our coaching is flexible and tailored to your specific needs, ensuring your team always has the support they need to excel.
Live, Online and Video Training and Coaching
Our remote coaching service provides ongoing support to ensure the success of your in-house sales and service operations. With regular check-ins, performance evaluations, and customized coaching sessions, we help your team stay on track and continuously improve your dealership’s set and show rates. Additionally, you gain access to the industry’s most extensive library of sales and service instructional videos, offering expert guidance and resources whenever you need them 24/7 . Our coaching is flexible and tailored to your specific needs, ensuring your team always has the support they need to excel.
Daily Reporting: Stay Ahead Every Morning
Receive comprehensive daily reports on your desk by 8 AM, featuring the day’s set sales and service appointments, the previous day’s set, shown and missed appointments, and all walk-in customer data. Stay informed and make data-driven decisions with timely insights delivered directly to you.
AI Dealership support solution that responds to off hour leads and sets sales and service appointments 24/7
Automated appointment booking when you need it. Leverage the industry’s first Generative AI for voice technology to answer off hours inbound calls, detect customer intent, and accurately schedule appointments without any human involvement. Twenty-four hours a day, seven days a week, ALL the time.
Harness Generative AI to supercharge your dealership performance, turn first time customers into satisfied repeat customers. Meet the needs of our modern world that works all night and every day.
Capture every RO. Answer 100% of customer calls and meet demand whenever your customers are ready. Increase your market share with our AI Sales and Service solution that never sleeps.
AI Dealership support solution that responds to off hour leads and sets sales and service appointments 24/7
Automated appointment booking when you need it. Leverage the industry’s first Generative AI for voice technology to answer off hours inbound calls, detect customer intent, and accurately schedule appointments without any human involvement. Twenty-four hours a day, seven days a week, ALL the time.
Harness Generative AI to supercharge your dealership performance, turn first time customers into satisfied repeat customers. Meet the needs of our modern world that works all night and every day.
Capture every RO. Answer 100% of customer calls and meet demand whenever your customers are ready. Increase your market share with our AI Sales and Service solution that never sleeps.
Mystery Shops: Gain Valuable Insights
Benefit from weekly Sales and Service mystery shops at your store, including follow-ups, as well as targeted mystery shops of your selected competitors. These insights help you identify strengths and areas for improvement, giving you a competitive edge in the market.
Blitz Calling:
Programmable Blitz Calling available for missed appointments and special events.
Mystery Shops: Gain Valuable Insights
Benefit from weekly Sales and Service mystery shops at your store, including follow-ups, as well as targeted mystery shops of your selected competitors. These insights help you identify strengths and areas for improvement, giving you a competitive edge in the market.
Blitz Calling:
Programmable Blitz Calling available for missed appointments and special events.
Our Team
Leadership team
We’re a multidisciplinary team that loves to create great experiences for our customers.
Bill Sinko
Founder & CEO
Bill has spent over 40 years in the Automotive industry holding executive management positions in Sales and Service. Bill was also the CEO/Founder of PowerBDC in 2012 which was acquired by Central Enterprises in 2022. Bill served as the EVP of Better Car People for the past two years.
Al Hendricks
Director of Operations
Al has spent the past 20 plus years in the Automotive industry in various Sales and Service management roles. Formerly a manager with PowerBDC and BetterCarPeople, Al has been elevated to BDCBill Operations Director and will continue serving as a Coach and Trainer.
Beth Cooper
Vice President
Beth has spent much of her career working with Sales and Marketing in Wall Street financial firms. Beth joined PowerBDC as the Vice President in 2015 and will continue in the same role in BDCBill.
Heli Quick
Controller
Heli has over 20 years in accounting and bookkeeping experience. She joined PowerBDC in 2018 leading our accounting team and will continue in the same role with BDCBill.
Mary Logan
Executive Assistant
Mary has recently joined BDCBill as Bill’s Executive Assistant. She has over 23 years of experience, most recently as the Executive Assistant to the Honorary Consul of the Netherlands for the past 14 years.
Otoniel Jacobo
IT Engineer
Otoniel is currently studying computational system engineering at the Tepic Institute of Technology and is BDCBill’s bilingual IT Engineer.
Testimonials
Success Stories from Dealerships We’ve Transformed
"Bill, Beth and their team have been great to work with. Their concerns for the needs of the client are one of their top priorities. I love that I can reach out anytime day or night with any concern. Great company to do business with."
- CT RV dealer
"Great team led by Bill and Al. They do an excellent job coordinating with our staff on internet leads, service appointments and our handling of overflow sales and service calls. I would highly recommend them."
- NJ BMW dealer
"Working with their team was a game changer. They helped us build a top notch in-house BDC, recruited a skilled staff and provided the coaching and support that boosted our sales and CSI. Unmatched expertise."
- NC General Motors dealer
"I cannot speak highly enough about Bill Sinko and his company. He has the rare ability to deep dive into a dealership and quickly identify their weaknesses and then require that his action plan be fulfilled."
- MI Ford/Lincoln dealer
Trusted Partners
 |
 |
 |
 |
 |
 |
 |
Contact us to learn more!
Can’t find the answer you’re looking for?
Leave us your contact information and our team will get in touch with you.
386-319-9381